With its more refined new Logo, TK’ Blue confirms its position as the reference indicator for the ecoresponsible transport.
More sober and more modern, it testifies to the strengthening of TK’Blue’s reputation.
Its new corporate identity and style guide combines historical elements and new dynamics:
- The genesis: the blue arrow
The blue arrow, present since the beginning, shows the evolution and the necessity of forging ahead for a more breathable world !
- The internationalization:
The world map represents its international radius of action, carried by agreements with big American and Asian groups, thus justifying the disappearance of the term “European” in the name of the agency.
The ever present blue represents trust, strength and truth. The more lively orange brings a touch of dynamism.